Ford has reimagined, redesigned, and reengineered the Ranger to be the smartest, most versatile, and most capable Ranger yet for customers in more than 180 markets around the world. Ford conducted more than 5,000 interviews and worked with hundreds of pickup owners, in dozens of workshops across the globe to find out how owners used their trucks, what they liked, what they wished they had and what experiences mattered the most to them.
This customer-centric approach helped Ford design and engineer solutions for the next-generation Ranger that customers wanted and would appreciate.
The next-gen Ford Ranger is being put through its paces across some of the toughest terrains around the world, not only to ensure its capable and customer ready, but that it also meets Ford’s stringent world-class quality, reliability, and durability standards.
With a rugged new Built Ford Tough look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger is designed to go more places, work harder, and offer more comfort and refinement than ever before.
Ranger customers expect their vehicles to go above and beyond, so this rigorous testing mimics a variety of real-world scenarios customers might put their pickup through. And it takes place at Ford facilities across the world to ensure the next-gen Ford Ranger meets the needs of customers in more than 180 markets.
Discover the next-gen Ranger on November 24, streaming live at https://www.youtube.com/c/FordSouthAfrica.
Until then, click on the link below to enjoy a sneak peek of the design process with the next-generation Ranger’s Chief Designer Max Tran, who reveals how thousands of owner insights from around the world helped influence the truck’s design and many of its key features.
View next-gen Ranger Design video here: https://youtu.be/hmabE04HX7U
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